A Message to Our Beloved Customers

After decades of pouring our hearts into Peter & Co., we’ve made the bittersweet decision to step away and spend more time with our growing family.

What started as a small boutique run by Eleanor and I, with a passion for timeless fashion became a place where style met community—a place where every piece told a story. But as the years have passed, we’ve realized that time is the most precious luxury of all, and it’s time to embrace a new chapter with our grandkids.

To celebrate the journey and thank you for being part of it, we’re offering up to 80% off across the entire store. We launched this online sale so that everyone—beyond just our local boutique—can own a piece of Peter & Co. before we say farewell.

With love,
Peter & Eleanor

Discounts are automatically applied at checkout

  • 10 % EXTRA OFF ON 2 ITEMS
  • 15 % EXTRA OFF ON 3 ITEMS
  • 20 % EXTRA OFF ON 4 ITEMS
  • 25 % EXTRA OFF ON 5 ITEMS
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    From Fashion to Family

    For the past 20 years, my wife, Eleanor, and I poured our hearts into Peter & Co., creating a brand that helped men and women feel effortlessly stylish and confident. Every stitch, every design, and every decision was made with passion. But as the years have passed, we’ve realized that while fashion has been our life’s work, family is our greatest joy.

    Now, it’s time for a new chapter—one filled with bedtime stories, school plays, and weekend adventures with our grandkids. As we step away from the business, we wanted to do something truly special. That’s why we’ve launched this online store, offering an exclusive up to 80% off sale, allowing more people than ever to experience the brand we built with love.

    This isn’t just a sale—it’s a farewell, a thank-you, and a once-in-a-lifetime opportunity to own pieces from Peter & Co. before we close this chapter for good. Shop now and be part of our journey one last time.