For over 20 years, my wife, Eleanor, and I poured our hearts into Peter & Co., building more than just a fashion brand—we built a legacy. What started as a small boutique with a vision to redefine style soon became a trusted name, known for timeless craftsmanship and effortless sophistication. Together, we curated collections that didn’t just dress men and women but gave them confidence, presence, and a sense of identity.

Our lives revolved around the business, working side by side to ensure every fabric, every stitch, and every detail met the highest standards. Our customers weren’t just buyers; they became part of a community that valued quality and self-expression. I was the face of the brand, always engaging with customers, while Eleanor, with her keen eye for design, shaped each season’s vision. Our partnership was more than just business—it was built on passion, dedication, and love.

But as the years passed, something changed. Our children grew up, and before we knew it, we had become grandparents. We watched our grandkids take their first steps, say their first words, and start to explore the world with wonder. And every time we had to leave a family gathering early to tend to the business, we felt the weight of time slipping away.

One evening, as we sat together in our home, reminiscing about the years gone by, Eleanor turned to me and said, “We built a beautiful brand. But it’s time we build memories with them.” That was the moment we knew—it was time to step away from Peter & Co. and embrace a new chapter of our lives.

To mark this bittersweet farewell, we wanted to give back to the customers who had supported us through the years. Instead of just offering this to our loyal in-store shoppers, we decided to launch this website to share the opportunity with a wider audience. For one final time, we’re opening our doors with an unprecedented sale—up to 80% off across our entire collection.

This isn’t just a sale. It’s a thank-you. A way to pass on the legacy of Peter & Co. to those who have been part of its journey.

Soon, we’ll trade boardrooms for bedtime stories, late-night designs for early morning park walks, and business meetings for moments that matter. But before we go, we invite you to take home a piece of the brand we built with love. Shop now before this chapter closes forever.